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Bluewolf News
Bluewolf Announces Winners for its First Global Customer Innovation Awards
Bluewolf Innovation Award

Australia Post, GlaxoSmithKline Consumer Healthcare, and T-Mobile USA, Inc. recognized for excellence in business transformation through digital technology.

Bluewolf News
2015 CRM predictions to fire up customer success and growth

Nearly every company is working towards a digital frontier and as we close out 2014, it’s important for companies to reflect on the strategic initiatives that will impact and accelerate customer success and business results for 2015. Innovation continuity is especially imperative in today’s changing business landscape and I predict several growth areas that, in my view, should be prioritized to lead enterprise transformation in the coming year, including:

Bluewolf News
Bluewolf Launches Inaugural UK Edition of ‘The State of Salesforce’ Report

UK Research Uncovers Growing Investments in Multi-Cloud, Salesforce1, and Predictive Analytics to Drive Digital Innovation, Customer Experiences, and Business Outcomes

Bluewolf News
Bluewolf Joins New Salesforce Analytics Cloud Ecosystem to Drive Engagement Through Actionable Customer Insights

Bluewolf's Analytics Practice Aligns With the Power of Salesforce Analytics Cloud, to Help Enterprises Identify Meaningful Data From Any Device

Bluewolf News
Three Vital Steps for Effective Email Marketing

For too long, marketers have taken the easy way out: emailing every campaign to their entire database. Though simple to execute, such a "batch and blast" approach no longer works in a world where each email competes with thousands of digital, mobile, and social messages. It can be nearly impossible for your email to stand out and get noticed.

But there's good news. You can cut through the clutter by creating personalized email campaigns that are relevant—sometimes irresistible—to the people you are trying to reach.

Arlene Wherrett
The CMO-CIO relationship: a powerhouse for digital transformation

CMOs and CIOs share an end goal, but that doesn’t mean harmonious cooperation comes easily. Arlene Wherrett expands on her first post to explain how the two leaders can become as intertwined as the business technology they govern.
At its core, marketing is about communicating, and in today’s hyper-connected world, communicating is about technology.

Bluewolf News
Salesforce unveils 'reimagined' customer-service, sales software CEO Marc Benioff will likely spend some time during his Dreamforce keynote discussing these updates, but he's also rumored to be announcing a new analytics cloud service at the event.

While the company continues entering new business lines that expand its reach beyond CRM, customers are apparently waiting with their wallets open.

Some 71 percent of customers surveyed by consulting firm Bluewolf said they planned to increase what they spend with over the next year.

Bluewolf News
The State Of Salesforce, 2014 - 2015

Earlier this week Bluewolf in collaboration with the MIT Sloan School of Management published their third annual The State of Salesforce report. Bluewolf is a global business consulting firm with expertise in cloud technologies including CRM. While certain areas of the survey are designed to attract prospective Bluewolf clients, there are several interesting, impartial take-aways they’ve provided in the report too.

Bluewolf News
Bluewolf Wins Salesforce Partner Innovation Award at Dreamforce 2014

Bluewolf recognized for outstanding collaboration to BHTP success in third annual Partner Innovation Awards.

Bluewolf News
Bluewolf Achieves Salesforce Fullforce Master Program Certification for Salesforce Sales Cloud and Service Cloud Recognizes Bluewolf’s Proven Expertise in Delivering Industry and Cloud Services and Solutions to Sales and Customer Service Teams Worldwide



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