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Salesforce.com Is Bringing Greater Analytics Functionality To Mobile Devices
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Salesforce.com revealed three new capabilities Wednesday that will extend Wave, the CRM giant's recently released cloud analytics platform, to mobile devices.

The upcoming Wave release, set to go live in March, focuses entirely on mobile innovation with features designed specifically for smartphones that allow users to access, integrate and visualize data generated by Salesforce and partner applications, Stephanie Buscemi, senior vice president of Salesforce analytics cloud, told CRN.

 
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Salesforce.com's Revamped Partner Program: New Tier Calculations, Training, Annual Fee
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Salesforce.com is revamping its channel program by changing the criteria by which consulting partners qualify for advanced tiers and adding new training levels for specific technologies. The CRM leader is also for the first time implementing an annual program fee it will charge its partners.

Greg Kaplan, chief revenue officer at New York-based Bluewolf, a global Salesforce.com partner, told CRN the program changes represent the kind of innovation Salesforce.com brings to the market.

 
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Why companies wrestle with the 360-degree customer view
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Technology has made it possible for companies to collect massive amounts of information about customers -- from location, to social media interactions to buying preferences. Most companies now know they need to have what's known as a 360-degree view of their customers to provide a better, more seamless customer experience. This involves adopting customer experience management best practices to track, oversee and organize every interaction with each customer.

 
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18 Chief Marketers Who Put the "Excel" in Excellent
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The marketing industry is alight with talent. Creative thinkers, innovators. The Direct Marketing News 2015 Marketing Hall of Femme honorees stand out among that talent as exceptional. This group of extraordinary female marketing chiefs has risen to the apex of the profession as insprirational leaders and champions of customer-centric marketing.

 
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Marketing in 2015: make the customer experience count
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In the modern, connected world, nearly every company is working towards a digital frontier of meaningful customer experiences across all channels. As we charge into 2015, it’s imperative that marketers realise that the customer journey is an integrated, enduring experience that needs to evolve as the customer interacts with your brand – from in-store, to mobile, online, email, sales and support.

 
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Why IT Should be Skeptical of 'Facebook at Work'
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When Facebook burst onto the scene nearly 11 years ago, it was battling for a position in the new Internet medium called social networking. All it had to do was beat MySpace and a few other lesser-knowns at their own games, and it did so quickly and effectively.

 
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9 Business Intelligence and Analytics Predictions for 2015
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What's ahead for business intelligence and data analytics in 2015?

When we asked analysts, forecasters and pundits for their predictions for the most relevant business intelligence and analytics trends for 2015, they came up with a host of topics, including mobile maturity, Hadoop growth, better text analysis and incorporation of the Internet of Things (IoT) into analytics.

Here is what they saw as they gazed into their crystal balls.

 
Bluewolf News
10 CRM Predictions for 2015
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Cloud, integration and analytics are still among the top CRM trends in 2015, experts say.

When we surveyed experts about CRM trends, cloud, integration with analytics and speed of deployment are among the biggest trends we heard about for 2015. This indicates a solidification of ongoing trends rather than a year dominated by new fads or hype cycles.

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"The cloud remains top of mind," said Mike Ehrenberg, Microsoft Technical Fellow and chief technology officer, Microsoft Business Solutions.

 
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CRM in 2015: Time to invest in a customer engagement programme?
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Forrester’s Kate Leggett recently argued that businesses that were genuinely engaged with customers were those involved in, “proactive engagements - anticipating the what, when, where, and how for customers, and prioritise information and functionality to speed customer time-to-completion.
“For example, customer journeys can be monitored, and insights can be used to proactively trigger an outreach via an invitation to chat or co-browse, or an offer or coupon, or a multimedia tutorial, at the right time when assistance is required.”

 
Bluewolf News
10 Solution Providers That Made A Difference In 2014
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Bluewolf has for several years invested 1 percent of its resources in digital literacy, professional development and mentorship programs for youth.

The New York-based company, No. 156 on the 2014 CRN Solution Provider 500, partners with nonprofits to offer children both life skills and technology training through its Pack Mentorship Program.

 

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