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Report on Salesforce usage shows marketing depts are taking on bigger role in business

No one needs a report to know that Salesforce is the king of CRM. But a new report fills in some of the blanks about how companies are using the popular platform — and its role in digital transformation.

The State of Salesforce” is the third annual report on the subject from New York City-based global business consulting firm Bluewolf, in collaboration with the MIT Sloan School of Management.

 
Bluewolf News
Bluewolf’s Annual ‘The State of Salesforce’ Report Reveals Business Outcomes Drive Strategy and Digital Customer Experiences

Sydney, Australia — October 7, 2014 — Bluewolf, a leading global business consulting firm, today released its third annual “The State of Salesforce” report that evaluates how companies use, innovate, and prioritise spending on the world's leading CRM platform.

 
Bluewolf News
Bluewolf's Annual 'The State of Salesforce' Report Reveals Business Outcomes Drive Strategy and Digital Customer Experiences

Bluewolf, a leading global business consulting firm, today released its third annual "The State of Salesforce" report that evaluates how companies use, innovate, and prioritize spending on the world's leading CRM platform.

 
Bluewolf News
Plymouth Rock Puts Energy Into a New IT Platform

In today's high-octane business environment, the ability to manage and share data often determines whether an enterprise soars or stumbles. However, integrating legacy systems—and connecting them to more modern tools and technologies—can prove daunting.

At Plymouth Rock Energy (PRE), a leading independent provider of energy in the Northeast United States, growing pressure to operate faster and better forced the company to completely revamp its IT systems.

 
Bluewolf News
Bluewolf et Informatica s’allient pour accélérer la maitrise de l’analyse décisionnelle par les entreprises

Paris, France – le 26 septembre 2014 - Bluewolf, cabinet de conseil international leader sur son marché, et Informatica Corporation (Nasdaq:INFA), premier fournisseur mondial indépendant de logiciels d'intégration de données, annoncent aujourd’hui l’arrivée d’Informatica en tant que partenaire stratégique au sein du pôle ‘Global Analytics’ de Bluewolf.

 
Bluewolf News
Informatica Joins Bluewolf's Global Analytics Practice to Power Business Intelligence

Bluewolf and Informatica Partner to Accelerate Business Outcomes for Clients through Actionable Data Insight.

 
Bluewolf News
Bluewolf Announces Producer360, a Salesforce Fullforce Certified Solution for Insurance Carriers

Integrated Analytics Enhances Insurance Carrier Productivity and Collaboration Across Distribution Networks 

 
Bluewolf News
Achieving effective mobile business strategy for CMO success

Mobile is the single largest disrupter to hit the enterprise, and has fundamentally changed how businesses and customer interact. But have we underestimated a potential perfect storm bubbling under the radar?

How many companies can safely say marketing and sales are working simultaneously, that their departments are actually speaking to each other on a regular basis and that their data is integrated to tackle the mobile opportunity?

 
Bluewolf News
7 Deadly Sins of a Transaction-Based Company

We’ve entered a new era where the traditional predictors of growth — productivity and efficiency — no longer suffice. Today, customers hold the cards, driving the sales process and how they interact with your brand. If companies truly want to accelerate their business growth, they need to know their customers as people, not transactions, before they can drive deeper engagement.

 
Bluewolf News
Relation client : les 7 péchés capitaux des entreprises

Nous sommes entrés dans une ère dans laquelle les indicateurs de croissance traditionnels – la productivité et le rendement – ne suffisent plus. De nos jours, les clients détiennent le pouvoir, dirigent le processus de vente ainsi que la façon dont ils interagissent avec votre marque. Si les entreprises veulent réellement accélérer la croissance de leurs activités, elles doivent connaître leurs clients en tant que personnes, et non en tant que transactions. C’est un prérequis à toute démarche de fidélisation.

 

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