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Bluewolf News
CRM in 2015: Time to invest in a customer engagement programme?
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Forrester’s Kate Leggett recently argued that businesses that were genuinely engaged with customers were those involved in, “proactive engagements - anticipating the what, when, where, and how for customers, and prioritise information and functionality to speed customer time-to-completion.
“For example, customer journeys can be monitored, and insights can be used to proactively trigger an outreach via an invitation to chat or co-browse, or an offer or coupon, or a multimedia tutorial, at the right time when assistance is required.”

Bluewolf News
10 Solution Providers That Made A Difference In 2014
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Bluewolf has for several years invested 1 percent of its resources in digital literacy, professional development and mentorship programs for youth.

The New York-based company, No. 156 on the 2014 CRN Solution Provider 500, partners with nonprofits to offer children both life skills and technology training through its Pack Mentorship Program.

Bluewolf News
Informatica Names Bluewolf 2014 Cloud Partner of the Year

Bluewolf Wins Top Cloud Honor in Annual Informatica Global Partner Awards Program for Exceptional Collaboration and Customer Success

Bluewolf News
Bluewolf Selected Winner in 2014-15 Cloud Awards Program

Cloud Computing Program Announces Winners; Overall Award Put to Public Vote.

Bluewolf News
Bluewolf Announces Winners for its First Global Customer Innovation Awards
Bluewolf Innovation Award

Australia Post, GlaxoSmithKline Consumer Healthcare, and T-Mobile USA, Inc. recognized for excellence in business transformation through digital technology.

Bluewolf News
2015 CRM predictions to fire up customer success and growth

Nearly every company is working towards a digital frontier and as we close out 2014, it’s important for companies to reflect on the strategic initiatives that will impact and accelerate customer success and business results for 2015. Innovation continuity is especially imperative in today’s changing business landscape and I predict several growth areas that, in my view, should be prioritized to lead enterprise transformation in the coming year, including:

Bluewolf News
Bluewolf Launches Inaugural UK Edition of ‘The State of Salesforce’ Report

UK Research Uncovers Growing Investments in Multi-Cloud, Salesforce1, and Predictive Analytics to Drive Digital Innovation, Customer Experiences, and Business Outcomes

Bluewolf News
Bluewolf Joins New Salesforce Analytics Cloud Ecosystem to Drive Engagement Through Actionable Customer Insights

Bluewolf's Analytics Practice Aligns With the Power of Salesforce Analytics Cloud, to Help Enterprises Identify Meaningful Data From Any Device

Bluewolf News
Three Vital Steps for Effective Email Marketing

For too long, marketers have taken the easy way out: emailing every campaign to their entire database. Though simple to execute, such a "batch and blast" approach no longer works in a world where each email competes with thousands of digital, mobile, and social messages. It can be nearly impossible for your email to stand out and get noticed.

But there's good news. You can cut through the clutter by creating personalized email campaigns that are relevant—sometimes irresistible—to the people you are trying to reach.

Arlene Wherrett
The CMO-CIO relationship: a powerhouse for digital transformation

CMOs and CIOs share an end goal, but that doesn’t mean harmonious cooperation comes easily. Arlene Wherrett expands on her first post to explain how the two leaders can become as intertwined as the business technology they govern.
At its core, marketing is about communicating, and in today’s hyper-connected world, communicating is about technology.



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