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Nine things we learned from our 'merging IT and marketing' Q&A
 'merging IT and marketing' Q&A

We brought six marketing experts together last week to give their thoughts on the changing role of marketing, as technology continues to change the rules of the game. You can read the full live chat here – but below are the key lessons learned and consensuses reached.

1. CMOs and CIOs need to be more like each other as responsibilities overlap

 
Bluewolf News
9 Ways to Improve Your Company's CRM System

Don't think of -- or use -- CRM as a standalone sales automation system.

"Too often, companies assume that CRM starts and stops with sales," says Glenn Burnside, executive vice president of Engineering at Headspring, a provider of tailored software solutions, including CRM.

 
Bluewolf News
Bosses 'walking the walk' key to smooth technology adoption
HR Daily

By skimping on the change management process, companies run the risk of spending big on implementation, only to see their staff gradually return to less efficient ways of working.

 
Bluewolf Education
The Cat In The Hat Helps Bring Vodafone’s Customers Back
The Australian Vodafone

Vodafone enlists Bluewolf to execute its winning social media strategy.

 
Bluewolf News
The merging of IT and marketing: what does it mean for marketers? – live Q&A
The merging of IT and marketing

Join us and a panel of experts to discuss how technology is changing the role of marketers.

 
Bluewolf News
4 Tips to Improve Email Data Quality
4 Tips to Improve Data Quality

Take a proactive approach with your data: learn four steps to improve your data quality.

 
Bluewolf News
Why Cloud Customers Should Pay For Value, Not Technology
Value-Based Pricing For Cloud Technologies

Eric Berridge's disruptive blog calling for value-based pricing models for cloud customers is featured on Wired Innovation Insights.

 
Bluewolf News
Rise Of The Customer Threatens The CMO Role
Chief Customer Officer

The CMO role is set to morph into “chief customer officer” as businesses use data and technology to create a deeper relationship with their customers.

 
Bluewolf News
Companies Love Salesforce More Today than Yesterday, Report Claims
State of Salesforce

Report shows that salesforce.com customers are investing in four key areas: customer enagement, platform innovation, cloud governance, and people.

 

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