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Arlene Wherrett
The CMO-CIO relationship: a powerhouse for digital transformation

CMOs and CIOs share an end goal, but that doesn’t mean harmonious cooperation comes easily. Arlene Wherrett expands on her first post to explain how the two leaders can become as intertwined as the business technology they govern.
 
At its core, marketing is about communicating, and in today’s hyper-connected world, communicating is about technology.

 
Bluewolf News
Salesforce unveils 'reimagined' customer-service, sales software

Salesforce.com CEO Marc Benioff will likely spend some time during his Dreamforce keynote discussing these updates, but he's also rumored to be announcing a new analytics cloud service at the event.

While the company continues entering new business lines that expand its reach beyond CRM, Salesforce.com customers are apparently waiting with their wallets open.

Some 71 percent of Salesforce.com customers surveyed by consulting firm Bluewolf said they planned to increase what they spend with Salesforce.com over the next year.

 
Bluewolf News
The State Of Salesforce, 2014 - 2015

Earlier this week Bluewolf in collaboration with the MIT Sloan School of Management published their third annual The State of Salesforce report. Bluewolf is a global business consulting firm with expertise in cloud technologies including Salesforce.com CRM. While certain areas of the survey are designed to attract prospective Bluewolf clients, there are several interesting, impartial take-aways they’ve provided in the report too.

 
Bluewolf News
Bluewolf Wins Salesforce Partner Innovation Award at Dreamforce 2014

Bluewolf recognized for outstanding collaboration to BHTP success in third annual salesforce.com Partner Innovation Awards.

 
Bluewolf News
Bluewolf Achieves Salesforce Fullforce Master Program Certification for Salesforce Sales Cloud and Service Cloud

Salesforce.com Recognizes Bluewolf’s Proven Expertise in Delivering Industry and Cloud Services and Solutions to Sales and Customer Service Teams Worldwide

 
Bluewolf News
How digital disruption is driving uptake in the Salesforce.com state

It’s now practically a traditional part of the Dreamforce conference that Bluewolf issues its annual study of the behavioral and spending patterns of Salesforce.com customers worldwide.

bluewolfThis third annual review surveyed  more than 1,000 business and technology leaders worldwide in  very large enterprises (more than 1,000 employees), large enterprises (up to 1,000 employees), and medium to small enterprises (fewer than 500 employees). Data collection was done in collaboration with the MIT Sloan School of Management.

 
Bluewolf News
Salesforce CRM Users Embrace the Cloud, Mobile Tech

It's not the case in Salesforce's CRM world, at least according to a survey of 1,000 Salesforce users conducted by a Salesforce partner.

New York City-based Bluewolf, a global business consulting firm, today released its third annual State of Salesforce report. It found that 70 percent of Salesforce CRM users are diverting budget from on-premise to cloud-based solutions, down slightly from about 75 percent last year.

 
Bluewolf News
Report on Salesforce usage shows marketing depts are taking on bigger role in business

No one needs a report to know that Salesforce is the king of CRM. But a new report fills in some of the blanks about how companies are using the popular platform — and its role in digital transformation.

The State of Salesforce” is the third annual report on the subject from New York City-based global business consulting firm Bluewolf, in collaboration with the MIT Sloan School of Management.

 
Bluewolf News
Plymouth Rock Puts Energy Into a New IT Platform

In today's high-octane business environment, the ability to manage and share data often determines whether an enterprise soars or stumbles. However, integrating legacy systems—and connecting them to more modern tools and technologies—can prove daunting.

At Plymouth Rock Energy (PRE), a leading independent provider of energy in the Northeast United States, growing pressure to operate faster and better forced the company to completely revamp its IT systems.

 
Bluewolf News
Informatica Joins Bluewolf's Global Analytics Practice to Power Business Intelligence

Bluewolf and Informatica Partner to Accelerate Business Outcomes for Clients through Actionable Data Insight.

 

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