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Bluewolf News
Report on Salesforce usage shows marketing depts are taking on bigger role in business

No one needs a report to know that Salesforce is the king of CRM. But a new report fills in some of the blanks about how companies are using the popular platform — and its role in digital transformation.

The State of Salesforce” is the third annual report on the subject from New York City-based global business consulting firm Bluewolf, in collaboration with the MIT Sloan School of Management.

Bluewolf News
Plymouth Rock Puts Energy Into a New IT Platform

In today's high-octane business environment, the ability to manage and share data often determines whether an enterprise soars or stumbles. However, integrating legacy systems—and connecting them to more modern tools and technologies—can prove daunting.

At Plymouth Rock Energy (PRE), a leading independent provider of energy in the Northeast United States, growing pressure to operate faster and better forced the company to completely revamp its IT systems.

Bluewolf News
Informatica Joins Bluewolf's Global Analytics Practice to Power Business Intelligence

Bluewolf and Informatica Partner to Accelerate Business Outcomes for Clients through Actionable Data Insight.

Bluewolf News
Bluewolf Announces Producer360, a Salesforce Fullforce Certified Solution for Insurance Carriers

Integrated Analytics Enhances Insurance Carrier Productivity and Collaboration Across Distribution Networks 

Bluewolf News
Achieving effective mobile business strategy for CMO success

Mobile is the single largest disrupter to hit the enterprise, and has fundamentally changed how businesses and customer interact. But have we underestimated a potential perfect storm bubbling under the radar?

How many companies can safely say marketing and sales are working simultaneously, that their departments are actually speaking to each other on a regular basis and that their data is integrated to tackle the mobile opportunity?

Bluewolf News
7 Deadly Sins of a Transaction-Based Company

We’ve entered a new era where the traditional predictors of growth — productivity and efficiency — no longer suffice. Today, customers hold the cards, driving the sales process and how they interact with your brand. If companies truly want to accelerate their business growth, they need to know their customers as people, not transactions, before they can drive deeper engagement.

Bluewolf News
Introducing the Finalists for MarketingProfs' Second Annual Bright Bulb B2B Awards

Bluewolf announced as finalists for MarketingProfs' Second Annual Bright Bulb B2B Awards.

Drumroll, please. And the winners are…

OK, so I can't exactly announce the winners—yet (we're still judging, after all)—but I can finally share this year's finalists for MarketingProfs' Bright Bulb B2B Awards.

Bluewolf News
New Australian chief drives Bluewolf’s global expansion in mobile

Bluewolf’s new global head of mobile Patrick Bulacz is driving the company’s mobile business from his home base in Australia, and not from Bluewolf’s US headquarters. The availability of local Aussie talent is one of the major reasons for Bluewolf to leave Bulacz here in Australia to run its mobile business worldwide.

Bluewolf News
Gamify your enterprise social network? It depends

Gamifying internal and external collaboration was also what got users at New York-based global consultancy Bluewolf on board with Salesforce Chatter, according to Corinne Sklar, global chief marketing officer. When the firm's consultants uploaded content that their peers and clients shared and engaged with, they would get points; the platform also helped the consultants build their personal brands, she said.

Bluewolf News Rolls Out Mobile Tools With Sales Reach

The new offering continues’s work in modernizing the CRM by taking inspiration from cloud, mobile and social technology trends, Woollen said. It combines the company’s Pardot marketing software with the Sales Cloud and Communities social forum.

“We’ve identified and figured out a better way to tap into mobile-empowered buyers,” Woollen said, noting that 80 percent of purchase decisions are influenced by what is being messaged across mobile channels.



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