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Bluewolf News
How digital disruption is driving uptake in the Salesforce.com state

It’s now practically a traditional part of the Dreamforce conference that Bluewolf issues its annual study of the behavioral and spending patterns of Salesforce.com customers worldwide.

bluewolfThis third annual review surveyed  more than 1,000 business and technology leaders worldwide in  very large enterprises (more than 1,000 employees), large enterprises (up to 1,000 employees), and medium to small enterprises (fewer than 500 employees). Data collection was done in collaboration with the MIT Sloan School of Management.

 
Bluewolf News
Salesforce CRM Users Embrace the Cloud, Mobile Tech

It's not the case in Salesforce's CRM world, at least according to a survey of 1,000 Salesforce users conducted by a Salesforce partner.

New York City-based Bluewolf, a global business consulting firm, today released its third annual State of Salesforce report. It found that 70 percent of Salesforce CRM users are diverting budget from on-premise to cloud-based solutions, down slightly from about 75 percent last year.

 
Bluewolf News
Report on Salesforce usage shows marketing depts are taking on bigger role in business

No one needs a report to know that Salesforce is the king of CRM. But a new report fills in some of the blanks about how companies are using the popular platform — and its role in digital transformation.

The State of Salesforce” is the third annual report on the subject from New York City-based global business consulting firm Bluewolf, in collaboration with the MIT Sloan School of Management.

 
Bluewolf News
Plymouth Rock Puts Energy Into a New IT Platform

In today's high-octane business environment, the ability to manage and share data often determines whether an enterprise soars or stumbles. However, integrating legacy systems—and connecting them to more modern tools and technologies—can prove daunting.

At Plymouth Rock Energy (PRE), a leading independent provider of energy in the Northeast United States, growing pressure to operate faster and better forced the company to completely revamp its IT systems.

 
Bluewolf News
Informatica Joins Bluewolf's Global Analytics Practice to Power Business Intelligence

Bluewolf and Informatica Partner to Accelerate Business Outcomes for Clients through Actionable Data Insight.

 
Bluewolf News
Bluewolf Announces Producer360, a Salesforce Fullforce Certified Solution for Insurance Carriers

Integrated Analytics Enhances Insurance Carrier Productivity and Collaboration Across Distribution Networks 

 
Bluewolf News
Achieving effective mobile business strategy for CMO success

Mobile is the single largest disrupter to hit the enterprise, and has fundamentally changed how businesses and customer interact. But have we underestimated a potential perfect storm bubbling under the radar?

How many companies can safely say marketing and sales are working simultaneously, that their departments are actually speaking to each other on a regular basis and that their data is integrated to tackle the mobile opportunity?

 
Bluewolf News
7 Deadly Sins of a Transaction-Based Company

We’ve entered a new era where the traditional predictors of growth — productivity and efficiency — no longer suffice. Today, customers hold the cards, driving the sales process and how they interact with your brand. If companies truly want to accelerate their business growth, they need to know their customers as people, not transactions, before they can drive deeper engagement.

 
Bluewolf News
Introducing the Finalists for MarketingProfs' Second Annual Bright Bulb B2B Awards

Bluewolf announced as finalists for MarketingProfs' Second Annual Bright Bulb B2B Awards.

Drumroll, please. And the winners are…

OK, so I can't exactly announce the winners—yet (we're still judging, after all)—but I can finally share this year's finalists for MarketingProfs' Bright Bulb B2B Awards.

 
Bluewolf News
New Australian chief drives Bluewolf’s global expansion in mobile

Bluewolf’s new global head of mobile Patrick Bulacz is driving the company’s mobile business from his home base in Australia, and not from Bluewolf’s US headquarters. The availability of local Aussie talent is one of the major reasons for Bluewolf to leave Bulacz here in Australia to run its mobile business worldwide.

 

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