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Research reveals cloud projects are stalling due to lack of ongoing oversight
Up to 80 per cent of companies are not achieving maximum ROI from cloud due to a lack of ‘cloud governance’ strategy.
So claims the a report entitled The State of Salesforce 2012-2013 Annual Review, which was carried out by consultancy Bluewolf and surveyed 300 global users of CRM software-as-a-service provider Salesforce to find out the main challenges they currently face with regard to cloud technologies.
Social media has become an increasingly important way for employees to collaborate with one another. At the same time, individual social profiles now often serve as advertisements for a company to outsiders, showing off what its team members have to offer potential clients. With this in mind, global consulting firm Bluewolf launched a campaign to get its employees more engaged on their social networks.
Many sales force automation applications allow users to pull up contacts based on location. However, newer-generation applications and integrations are becoming more creative with that model, thanks to geolocation. The most ubiquitous use case, though, is marketing -- especially in the retail environment. That said, a surprising number of retailers do not have this functionality.
While at DreamForce recently I took the opportunity to sit down and talk with BlueWolf a business process and strategy consultancy that does a lot of work with mid sized and enterprise customers helping them move their IT to a more agile way of doing things. BlueWolf has some 3000 customers across tech, financial services and media and has, for the past 12 years or so, its 700 or so consultants have been focused on three distinct areas;
A report by Salesforce.com partner Bluewolf has found that up to 80 per cent of Salesforce customers are not achieving maximum return on investment (ROI).
Consulting firm Bluewolf's State of Salesforce 2012-2013 annual review report looked at the current trends affecting Salesforce.com customers including areas of growth, and areas of concern.
Bluewolf sourced data from two locations: a survey of 300 global Salesforce customers and the firm's own research into the views of project managers, in addition to using data from completed projects between 2011 and 2012.
Communicating person-to-person via the Internet has similarities to learning a new language and getting used to a strange culture. It doesn't come naturally to everyone, especially in the context of business relationships.
Salesforce.com‘s Dreamforce event is finally winding down (bye-bye bright green grass on Howard Street), just as Apple‘s new iPhone is taking the center stage in techland’s remarkably short attention span. But what happened this week tells us a lot about the future of Salesforce and the industry saplings that will come out of its pioneering path. It is worth a look-back.
The common rhetoric from Salesforce.com CEO Marc Benioff typically revolves around how social has spawned revolutions of all kinds worldwide and that the social enterprise is the future of business.
Salesforce.com customers 'get' the potential of Cloud Computing and social media, but many still struggle to achieve the maximum return on investment (ROI) as they make the move into the Cloud.
The company's burgeoning array of products and 'social enterprise' strategy will be on display.
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