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Salesforce.com Rolls Out Mobile Tools With Sales Reach
salesforce mobile tools

The new offering continues Salesforce.com’s work in modernizing the CRM by taking inspiration from cloud, mobile and social technology trends, Woollen said. It combines the company’s Pardot marketing software with the Sales Cloud and Communities social forum.

“We’ve identified and figured out a better way to tap into mobile-empowered buyers,” Woollen said, noting that 80 percent of purchase decisions are influenced by what is being messaged across mobile channels.

 
Bluewolf Education
There May Be More to Salesforce's RelateIQ Buy Than Meets the Eye
Salesforce RelateIQ

The purchase "provides Salesforce the advantage to optimize the point of customer interaction," said Glen Stoffel, vice president of agile business transformation at Bluewolf. "It's not about dashboards, it's about action -- giving customers the tools to uncover customer moments and actionable insights, and using data to predict future behavior and enhance the customer experience."

Salesforce.com will shell out US$350 million in common stock for relationship intelligence firm RelateIQ in a deal expected to close by October.

 
Bluewolf Education
Marketing's customer experience role causing friction with services teams
Customer experience

Panel of marketing and customer services support representatives claims a strong relationship between marketing and customer support is key to customer centricity.

 
Bluewolf News
Bluewolf to Extend Cloud Business Consulting Services With ITBconsult Partnership
ITB Partnership

German-Based ITBconsult provides Bluewolf with local context, global reach and mobile leadership.

 
Bluewolf News
Effective Mobile Business Strategy For The Win
Mobile business strategy

It’s a no-brainer that mobile is one of the top disruptors currently affecting enterprise customer-business interaction. Mobile devices and apps are getting smarter, and capabilities like GPS, combined with customer data and analytics, are adding context and intelligence to mobile experiences. Cloud, social, and mobile are immediately available at customers’ fingertips, and the result is higher expectations and less patience with unsatisfactory service.

 
Bluewolf News
Can Salesforce.com re-engineer business IT?
Salesforce.com

Forrester believes corporate developers and system integrators will be drawn to the Salesforce.com platform to develop new, mobile-ready enterprise applications.

For instance, pharmaceutical giant GlaxoSmithKline used specialist IT services company Bluewolf to build a custom iPad application called "Koach". 

The application enables sales reps to search for information such as current research, sales tools, and suggested questions to ask doctors based on personality type. 

 
Bluewolf News
Looks like that whole 'gamification' thing is over
Gamification

Bluewolf's #GoingSocial program is a successful anomaly in gamification. Fortune Magazine details #GoingSocial's success in the context of ineffective gamification instances.

 
Bluewolf News
How Bluewolf helps businesses become 'customer-obsessed'
Customer obession

Bluewolf may be one of the most influential Salesforce.com partners around, but these days its mission is far broader: helping its client base deliver on the need to become more "customer-obsesssed."

So, while customer relationship management (CRM) projects are still core to its business, increasingly, Bluewolf's mantra and services team centers on how to enabled and optimize "customer engagement" at every touch point of the relationship – starting with marketing outreach and reaching deeper into the customer contact center.

 
Bluewolf News
Outmoded insurance agency software gets customer-oriented upgrade
Customer Service

A customer service agent would need to consult perhaps four to six systems to come up with a consolidated view of the customer, noted Brock Hubbard, financial services practice director for Bluewolf, a business consulting firm and cloud integrator. And as insurers begin to obtain better information on customers, customers want more information from their insurance providers, he added.

"Customers expect more information that is truly educational and informational, rather than transactional," Hubbard said.

 
Bluewolf News
Why Businesses Can’t Afford to Upset Customers (Infographic)
Customer Engagement

Customer engagement is a hot topic. SAP’s annual Sapphire Conference this past week emphasized the theme of how to better engage and understand customers to improve decision making. Why? Because businesses can’t risk unhappy customers.

 

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