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Bluewolf News
Can Salesforce.com re-engineer business IT?
Salesforce.com

Forrester believes corporate developers and system integrators will be drawn to the Salesforce.com platform to develop new, mobile-ready enterprise applications.

For instance, pharmaceutical giant GlaxoSmithKline used specialist IT services company Bluewolf to build a custom iPad application called "Koach". 

The application enables sales reps to search for information such as current research, sales tools, and suggested questions to ask doctors based on personality type. 

 
Bluewolf News
Looks like that whole 'gamification' thing is over
Gamification

Bluewolf's #GoingSocial program is a successful anomaly in gamification. Fortune Magazine details #GoingSocial's success in the context of ineffective gamification instances.

 
Bluewolf News
How Bluewolf helps businesses become 'customer-obsessed'
Customer obession

Bluewolf may be one of the most influential Salesforce.com partners around, but these days its mission is far broader: helping its client base deliver on the need to become more "customer-obsesssed."

So, while customer relationship management (CRM) projects are still core to its business, increasingly, Bluewolf's mantra and services team centers on how to enabled and optimize "customer engagement" at every touch point of the relationship – starting with marketing outreach and reaching deeper into the customer contact center.

 
Bluewolf News
Outmoded insurance agency software gets customer-oriented upgrade
Customer Service

A customer service agent would need to consult perhaps four to six systems to come up with a consolidated view of the customer, noted Brock Hubbard, financial services practice director for Bluewolf, a business consulting firm and cloud integrator. And as insurers begin to obtain better information on customers, customers want more information from their insurance providers, he added.

"Customers expect more information that is truly educational and informational, rather than transactional," Hubbard said.

 
Bluewolf News
Why Businesses Can’t Afford to Upset Customers (Infographic)
Customer Engagement

Customer engagement is a hot topic. SAP’s annual Sapphire Conference this past week emphasized the theme of how to better engage and understand customers to improve decision making. Why? Because businesses can’t risk unhappy customers.

 
Bluewolf News
2014 Solution Provider 500 List
CRN Solution Provider 500

It's time once again for the Solution Provider 500, an annual listing of the largest integrators, service providers and IT consultants in North America, ranked by their 2013 solution provider services revenue. The list ranks the top revenue-generating technology integrators in the U.S. and Canada whose forward-thinking approach to the channel has helped them evolve and thrive in today’s cloud and services-driven IT era. The list spans eight categories from hardware and software sales, to managed IT services. Bluewolf placed #156 in the annual ranking.

 
Bluewolf News
The 1st InsideView B2B Marketing Influencers List [Infographic]

Bluewolf CMO, Corinne Sklar, is on the Watchlist for Inside View's most influential B2B marketers list.

 
Bluewolf News
Defined mobility strategies yield better ROI: Bluewolf
CIO logo

Don't try to 'boil the ocean,' advises Patrick Bulacz, Bluewolf CTO of APAC.

 
Bluewolf News
Why Bluewolf Is Investing In Gamification
Why Bluewolf Is Investing In Gamification

One of cloud integrator Bluewolf's biggest practice areas centers on Software-as-a-Service solutions for customer engagement, so it makes sense that the company apparently invests more than the average solution provider in building its brand both internally and externally.

It has long encouraged its employees to participate on social networks, both external ones such as Twitter, Facebook or LinkedIn, as well as the internal solution built on Salesforce.com technology that is used to manage sales, marketing and other operations activities.

 
Bluewolf News
Nine things we learned from our 'merging IT and marketing' Q&A
 'merging IT and marketing' Q&A

We brought six marketing experts together last week to give their thoughts on the changing role of marketing, as technology continues to change the rules of the game. You can read the full live chat here – but below are the key lessons learned and consensuses reached.

1. CMOs and CIOs need to be more like each other as responsibilities overlap

 

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