Prove that the charity can further the business’s goals. Soon after Bluewolf, a cloud-computing company, started working with New York Needs You, a charity that helps young people who are the first in their families to go to college, it offered the company’s chief executive access to business leaders who founded the group, including the chief of staff at Goldman Sachs.

Melissa Kinckle, director of corporate social responsibility at Bluewolf, said the charity has also been creative in showing corporate executives that their giving matters.

Bluewolf is a professional services company that provides consulting on enterprise agility. A campaign designed to promote its employee knowledge through social media with a gamification element to encourage participation — “B2B Social Media: Gamification effort increases Web traffic 100%, employee collaboration 57%” — was featured in last week’s B2B newsletter.

The demand for tech part-time work can also mean the economy is improving, says an IT staffing firm.

With Dell targeting the volume SMB sector and cloud SIs serving larger enterprises, traditional IT providers could face extinction as cloud adoption spreads.