This year salesforce.com unveiled their new focus, to be a "customer company." This means enabling a consistent (and pleasant) customer experience across all touchpoints. But as Bluewolf's Eric Berridge notes, "technology just the enabler."
Yesterday, Oracle announced its intention to purchase Eloqua for approximately $871 million (USD). Oracle, a purveyor of ERP application software, database software and computing hardware would acquire a firm that specializes in Marketing automation software.