Yesterday, Oracle announced its intention to purchase Eloqua for approximately $871 million (USD). Oracle, a purveyor of ERP application software, database software and computing hardware would acquire a firm that specializes in Marketing automation software.
Gartner recently issued a press release that made the following provocative assertion: “Gamification is currently being driven by novelty and hype. Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design.”
Bunchball rolled out what it called the “rock stars” of gamification on Tuesday at an event in San Francisco. Gamification is a service that Bunchball offers to clients who want to use game-like mechanics to increase interest in non-game applications.
Coats, a 230-year-old supplier of yarn and thread, which sells to the likes of Nike, Adidas and Tesco, is in the process of rolling out Salesforce.com’s CRM application to sales representatives in more than 60 countries.
Keeping customers smiling used to be the domain of the marketing department but in today's online, social media-centric world, do technologists need to have customer satisfaction as their primary goal?